From May 19–21, 2026, Madrid will become a central meeting point for organizations looking to actively shape their future. SAP Sapphire Madrid brings together executives, innovation leaders, and SAP experts to explore the latest developments in artificial intelligence, cloud, and digital transformation and to understand their tangible business value.
The focus is on real-world use cases, emerging technologies, and how organizations can strategically leverage innovation to drive sustainable business success.
As a Silver Sponsor, msg is part of this international network and actively contributes to the dialogue around transformation and business impact.
Event Details
Event: SAP Sapphire Madrid 2026
Date: May 19–21, 2026
Booth: 9.218
Location: IFEMA Madrid, Spain
Format: International conference and exhibition for SAP, transformation, and innovation
More information: SAP Sapphire Madrid in 2026 | SAP Events
Industry focus meets SAP expertise
SAP Sapphire demonstrates how innovations, from artificial intelligence to modern cloud platforms, create tangible impact in organizations and deliver measurable results. At the same time, it highlights that success depends not only on technology, but on the ability to effectively integrate it into processes, organizational structures, and regulatory requirements.
This is exactly where msg industry advisors come in, with a clear focus on the life sciences and chemicals industries.
As a specialized consultancy for regulated industries, we combine deep industry knowledge with extensive SAP expertise. We understand the specific requirements of the pharma and chemicals industries, including regulatory frameworks, complex value chains, and high standards for quality and compliance, and translate them into robust, future-ready SAP solutions.
End-to-end SAP transformation
We support SAP transformations holistically across the entire transformation lifecycle — from strategic preparation to successful implementation and stabilization.
This includes:
- Feasibility studies and development of clear target visions
- Structured project preparation and planning
- Analysis and standardization of processes
- Leveraging proven SAP best practices
- Supporting organizational change through targeted change management
A key component is the consideration of regulatory requirements, particularly in the context of CSV. These are integrated early on to ensure compliance without compromising the efficiency of the transformation.
Leverage cloud, AI, and innovation with purpose
At SAP Sapphire, we demonstrate how the latest innovations can be applied in practice — tailored to the requirements of regulated industries.
Cloud transformation
Public and private cloud as the foundation for modern, scalable architectures
AI and data-driven solutions
- Use of Validation AI to support regulatory processes
- Application of the Risk Navigator for informed, risk-based decision-making
Innovation in the SAP ecosystem
- SAP IBP for integrated planning
- SAP MDG for efficient master data management
- SAP Analytics Cloud for data-driven insights and transparency
Our experts on site
We combine process and industry consulting with deep SAP technology expertise, creating solutions that not only work technically, but also take hold within the organization and deliver lasting impact.
