Effectively mastering changes in communication
Most companies in the healthcare and life sciences industry recognize the necessity to react to changes such as digitalization, changed information behavior of healthcare professionals and patients as well as the increasing competition. Stakeholders today use various channels to find out about new products and forms of therapy.
This information should not only be relevant but also be available at the right time and via the appropriate channel. Omnichannel is an approach that can master the complexities of these changes. Omnichannel is the art of seamlessly connecting communication channels. This creates seamless, cross-media communication between customers and companies.
At msg industry advisors, our entire experience is dedicated to supporting you as you undergo this cross-functional transformation. We can support you with the introduction of effective omnichannel management and lay the foundation for a consistent and personalized experience.
The holistic omnichannel approach: The art of consistent customer communication
For all those responsible, implementing an omnichannel approach is challenging and requires a holistic approach. It's no longer just about repeating messages on different channels, as is the case with multichannel, but about telling a consistent story across all marketing and sales channels. At the same time, this must be tailored to the needs, requirements and usage habits of the respective target groups. This requires not only the right technical and organizational prerequisites, but also the willingness and motivation of employees.
Our Capabilities
With many years of wide-ranging industry expertise in marketing and sales, our msg industry advisors experts will accompany you throughout the entire journey towards integrating your omnichannel strategy.
Together, we analyze your status quo, define goals and target groups, relate them to products, channels and measures and work with you to develop the right concept or adapt the existing approach.
We analyze the product lifecycle/product type of your brands and incorporate this into the communication measures and channel distribution.
We help you to build a digital infrastructure for customer data that enables a comprehensive view of your customers (customer 360). This forms the basis for personalized omnichannel services.
Our experts implement the required technology to connect your various channels, such as customer relationship management (CRM) systems, marketing automation software and analytics tools.
Change starts from within. We analyze your processes and structures and offer targeted training courses for your employees.
Shaping the communication of tomorrow together
Let's work together to create a personalized and seamless experience for your target groups. We are here to support you.