Working together for holistic marketing management
The marketing requirements of the healthcare and life sciences industry are complex and unique. In addition to a large number of stakeholders and extensive regulatory requirements, topics such as prevention, quality of life and supportive treatment approaches are increasingly taking center stage. For companies, this means a shift from simply manufacturing and marketing the product to becoming providers of healthcare solutions.
This means that sales and marketing are also changing. Comprehensive, cross-channel approaches need to be developed in which all parties involved are integrated through targeted information and in which the company's own product acts as an integral component.
msg industry advisors are here to support you in this challenging task. With our in-depth industry expertise and knowledge of the challenges, we support companies at all levels, from evaluation to the implementation of a sustainable brand and market strategy.
The challenge of effective market development: Tailored and compliant content
Whether it is the launch of a new product or the realignment of a brand on the market: Companies of the healthcare and life sciences industry are faced with the challenging task of addressing a wide range of target groups on all channels with tailored content. Standardized processes, solid governance structures, tools to ensure content quality and employee empowerment help guarantee effective market development while ensuring compliance with all regulatory requirements.
Our Capabilities
msg industry advisors support you in marketing and sales to implement your global marketing and brand strategies. We are not just consultants, but your partner at eye level with extensive industry knowledge. We also translate theoretical approaches into practice and thus ensure your sustainable market success.
We optimize or jointly develop a sustainable brand strategy and support you in brand management. We provide support from market analysis, brand positioning, target group segmentation and targeting through to the roll-out of measures.
We work with you to define the requirements and the role of marketing and support you in all phases of implementation.
We coordinate and orchestrate measures and processes as part of global market launches. This includes planning and project management.
We collaborate with you to develop standardized processes that make the everyday work of your sales force easier. Suitable incentive models and training as well as process support for field service and call center employees complete the offer.
We support marketing and medicine in the planning and implementation of events for physicians and other service providers. At the same time, we develop measures to meet compliance requirements.
Together for your market success
Your challenges in the ever-changing world of marketing are complex and unique. We support you and offer tailored solutions.