Together into the future of digital transformation
We are facing an exciting era. The interaction between healthcare and life sciences companies with healthcare professionals and patients is increasingly shaped by digital channels. Digital marketing and sales systems such as CRM platforms, multichannel and omnichannel marketing tools, websites, and self-service portals are becoming the cornerstones for effective and efficient approaches to target groups.
msg industry advisors are your trusted partners and experienced companions on the path to digital transformation. Along the entire value chain, we support companies in using the opportunities that arise to make their sales and marketing activities not only more efficient but also compliant.
Efficiency and compliance in harmony
Striking a balance between efficiency and regulatory requirements is a challenge that companies face every day. How digital sales and marketing tools and processes are implemented in the target markets is significantly influenced by regulatory requirements. Individual adaptations to national legislation are crucial here as they influence success in two ways: Increasing efficiency in marketing and sales activities through customized rules in the system workflows on the one hand and minimizing compliance violations on the other to counteract sales bans.
Our Capabilities
With our specific industry expertise and extensive knowledge of national and international legislation, we support you in designing highly efficient digital marketing and sales landscapes. We harmonize your goals, requirements, and technology, and create real added value.
We align existing strategies with your goals, readjust them or work with you to create a suitable strategy along the entire value chain.
We support you in defining and formulating business requirements for commercial solutions in the area of digital marketing and sales support and provide manufacturer-independent advice on tool selection.
We optimize and harmonize sales and marketing processes across locations and derive the necessary system requirements.
We accompany the implementation process as the external project management or external product owner and adapt systems individually to the legal requirements in the target markets.
We provide user training as part of the roll-out of new marketing and sales systems and workflows.
Shaping digital excellence together: Your path to efficient marketing and sales
The future of the healthcare and life sciences industry is digital. Seize the opportunities of this digital transformation and lift your sales and marketing activities to a new level with us.