Integrated strategy for digital products
In the healthcare and life sciences industry, digital technologies create health benefits and added value. They can support diagnoses and therapies, shorten recovery times, improve well-being and generate new insights for research and development. However, digital health is developing in a complex environment with many stakeholders. These include patients who provide sensitive data, physicians who accompany therapies and health insurance companies that finance services and legislators. Companies that want to develop products for this demanding growth market therefore face particular challenges.
The industry experts at msg industry advisors accompany you in the market-oriented development and implementation of digital health solutions. Drawing on best practices from the pharmaceutical industry and start-up cooperations, we provide you with holistic know-how and essential tools to develop digital products and lead them to sustainable success.
Start-up strategies for the regulated environment
Digital health applications such as diagnostic and monitoring solutions are subject to strict regulatory framework conditions due to their status as medical devices - especially if the apps are to achieve the status of a digital health application (DiGA). Legislation imposes strict requirements on manufacturers. At the same time, the development of digital end-user apps follows a different approach compared to typical product development in the medical and pharmaceutical sectors. It focuses on early go-to-market, direct user feedback and continuous improvement.
For many companies, it is a challenge to combine the regulatory requirements of the medical sector with the principles of digital product development. Involving all stakeholders in such a way that user-friendly, standard-compliant products are created across existing structures and processes is an important factor. As such, digital product development can also contribute to a more agile organization throughout.
Success Story Product Development
Getting Product Development back on track
How a globally operating NGO realigned the product strategy for its digital medicine application with the help of msg industry advisors.
Our Capabilities
With our comprehensive expertise, we will support you from the initial product concept to managing the development process, as well as addressing compliance and stakeholder integration issues, all the way to achieving a successful go-to-market.
We accompany you along the entire development process, from your strategic vision, the design sprint and the first digital prototypes, through the minimum viable product (MVP), customer feedback and all subsequent iterations to a fully functional solution.
We help you to always meet regulatory requirements such as medical device compliance and to optimize the involvement of your digital product stakeholders such as physicians, patients and insurance companies at an early stage.
We provide support in developing a viable business model, setting up a marketing strategy and establishing marketing activities, processes and collaborations so that your digital products are presented in the best possible way from the outset.
Let's start your digital product development together
Do you want to establish yourself in the future market of digital health? Let's develop a successful and sustainable digital health solution together.