The basis for successful marketing
The commercial success of products on the healthcare and life sciences market depends on two key factors: A reliable data basis and the ability to translate this data into targeted planning. After all, sales and marketing activities can only be implemented efficiently and adapted quickly to market events if interpretable information on target groups, market volumes or the performance of individual measures is available. A lack of transparency with regard to data, on the other hand, may result in ineffective marketing strategies and increased compliance risks.
msg industry advisors are your experienced and skilled partners in setting up an effective Master Data Management System for your data. We will work with you to lay the foundations for a high-performance marketing process that also ensures compliance.
The central challenges: Data standardization and quality
The biggest challenge in Commercial Data Management lies in combining different data streams into a reliable data source (“single source of truth”). This is where information from retailers, physicians, pharmacies, internal systems, competitors, patients and numerous third parties is collected, often in different formats and without uniformity.
Data standardization and quality control are essential to gain relevant insights for product marketing. At the same time, companies need to ensure that its data is always updated and adapted to changing framework conditions. This enables them to deploy their resources in a more targeted manner and better align their sales and marketing activities with target groups.
Our Capabilities
The combination of many years of expertise in data analytics and data management with sound know-how of industry-specific business processes makes us one of the leading experts in this field.
We help you review your data governance or formulate and implement your needs-based data concept.
We support you in selecting and implementing the right technology and work with you to create dashboards for ongoing data quality checks.
Our experts support you in selecting, evaluating, harmonizing as well as configuring data and create guidelines for maintaining data quality.
Together, we define data management processes, merge existing processes, take care of operational data maintenance and provide training and guidance for data stewards.
Our team supports you in complying with the General Data Protection Regulation (GDPR), provides assistance in complying with regulations when using and archiving customer data as well as in introducing an automated data protection process.
Optimize your Commercial Data Management
Are you ready for efficient data quality management? Together, we create the basis for your market success.