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Hand holding a smartphone with digital analytics and marketing icons, while holographic data visualizations appear above a laptop – representing commercial excellence, digital transformation and digital health in the life sciences industry.

Insights about Commercial Excellence & Digital Health

Latest article

Article

Compliance by Design enables successful pharma CRM – compliant, efficient and ready for true omnichannel engagement.

All articles on Commercial Excellence & Digital Health

Article

Compliance by Design enables successful pharma CRM – compliant, efficient and ready for true omnichannel engagement.

Success Story

How a globally operation NGO realigned the product strategy for its digital medicine application with the help of msg industry advisors.

Article

Successfully aligning digital health products with the requirements of complex health ecosystems.

Article

How Pharma Companies Can Finally Realize Omnichannel Potential.

Interview

GenAI is transforming pharma. Dr. Dennis Janning reveals how to identify impactful, process-driven use cases while keeping compliance and human oversight at the core.

Article

Many companies only use a fraction of XM's potential. What needs to be changed?

Article

How pharmaceutical and medical technology manufacturers create first-class customer experiences.